Black Friday campaign to accredited installers to encourage loyalty points redemption.
How we increased active members by 36% in 10 days
Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. 33,540 unspent loyalty points, to be precise.
We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.
Reduced the outstanding points balance by 20% in four days.