How we increased active members by 36% in 10 days

Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. 33,540 unspent loyalty points, to be precise.

We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.

  • Reduced the outstanding points balance by 20% in four days.
  • More than 450 new members joined the scheme.
  • Active members soared from 851 to 2,228.

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