Helping the tyre maker to consolidate a major relationship.
How we helped Michelin drive their pitch to victory.
Michelin were pitching to keep one of their key customers, worth millions in business. They needed something impressive to leave as a reminder. Something to express the innovation, style and prestige of Michelin tyres.
From first impressions to attention to detail, we made a leave-behind that reflects Michelin’s quality through and through.
On the outer: a sleeve made of rubberised paper embossed with Michelin’s signature tread.
Inside: a TV that plays their introduction film, a brand brochure and USB.