How we helped Michelin drive their pitch to victory.

Michelin were pitching to keep one of their key customers, worth millions in business. They needed something impressive to leave as a reminder. Something to express the innovation, style and prestige of Michelin tyres.

From first impressions to attention to detail, we made a leave-behind that reflects Michelin’s quality through and through.

On the outer: a sleeve made of rubberised paper embossed with Michelin’s signature tread.

Inside: a TV that plays their introduction film, a brand brochure and USB.

  • Michelin loved it.
  • Their client loved it.
  • And of course, Michelin won the pitch.

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