It can all get a bit technical, but there’s a time and place for jargon. Metsec talking to their target audience is one of them. Yet Metsec had found working with other PR agencies frustrating because they weren’t producing content that grasped the complexities of what they do.
When they needed urgent B2B PR support, our background in technical writing meant we expressed Metsec’s message in an entirely Metsec way. In just three months, we: