Metsec is one of the UK’s largest specialist cold roll-forming companies for construction and manufacturing industries.

It can all get a bit technical, but there’s a time and place for jargon. Metsec talking to their target audience is one of them. Yet Metsec had found working with other PR agencies frustrating because they weren’t producing content that grasped the complexities of what they do.

When they needed urgent B2B PR support, our background in technical writing meant we expressed Metsec’s message in an entirely Metsec way. In just three months, we:

  • exceeded coverage targets by 150%;
  • got 24 items of coverage, 80% in tier one technical and industry press;
  • reached over 330,000 industry professionals.

Share this case study