Using PR to take the Harris name to the consumer market.
Harris’s first consumer campaign brushes up well
Harris Brushes is the go-to brand for the professional tradesperson. That’s why all their marketing talks to them. Until now. With a campaign launching their new ‘Never Buy Another’ paintbrush, it’s time to talk to the public.
Focusing on Christmas and Father’s Day – two key calendar dates for DIY and gifting – we created a content-led PR campaign with the proposition that the new paintbrush with a bespoke message etched on the handle makes a memorable gift:
Online sales exceeded all expectations;
The perception of Harris Brush shifted from tool to gift;
Endorsed by previously untapped but influential bloggers.