Harris’s first consumer campaign brushes up well

Harris Brushes is the go-to brand for the professional tradesperson. That’s why all their marketing talks to them. Until now. With a campaign launching their new ‘Never Buy Another’ paintbrush, it’s time to talk to the public.

Focusing on Christmas and Father’s Day – two key calendar dates for DIY and gifting – we created a content-led PR campaign with the proposition that the new paintbrush with a bespoke message etched on the handle makes a memorable gift:

  • Online sales exceeded all expectations;
  • The perception of Harris Brush shifted from tool to gift;
  • Endorsed by previously untapped but influential bloggers.

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