You get the picture. We were asked to ‘Convince Australians to pave over the Great Barrier Reef’ up against a Brisbane stalwart agency, Engine Group. Here’s our response:
We won the panel over by two votes to one, celebrating with a live simulcast event at, where else, the Walkabout Bar in Birmingham. Of course, we lied to the MD about the outcome.
As a result, we were contacted by the Great Barrier Reef Foundation and asked to help them raise awareness of the tireless work they do keeping this natural wonder alive and kicking.
Now that’s what we call reverse psychology.