Late in 2016, we deployed a TV campaign on STV for FCA Scotland’s Team Parenting initiative.

We developed a quirky animation style that delivered the key benefits of becoming a foster carer with FCA Scotland, over and above any other independent fostering agency and the local authority. The creative was devised and produced, entirely in-house, by Superdream.

The impact was striking:

  • Website traffic for Nov–Dec more than doubled, year-on-year – typically a quiet time in the fostering calendar;
  • 125% month-on-month increase in direct referrals from Oct-Nov;
  • Referral website traffic in Nov up by a massive 434%.

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