All is looking up for Superdream Down Under!

2016 got off to an exciting start for Superdream with the official opening of our first international office in Fortitude Valley, Brisbane’s creative hub.

Having provided Foster Care Associates, the UK’s largest independent fostering agency, with full-service marketing support since day 1 at Superdream (now over 3 years ago), when the opportunity arose to provide a similar level of support to Key Assets, FCA’s sister company in Australia, we jumped at the chance to put our children’s services expertise into practice down under!

So last year account manager Amy Nibbs jetted over to cement the relationship and pave the way for a 2016 launch. She did a fantastic job and now, headed up by director Kirsty Visman, the Superdream Australia team comprises lead creative Mike Crate, PR account manager Nicole Hope, PR and social media consultant Ebony Morrison and designer Haylea Paul.

And it’s fair to say things have got off to a great start for our Dreamers down under! Their first campaign for Key Assets Australia, a social experiment to raise awareness of fostering, was a great success achieving unprecedented levels of buzz, reach and enquiries for the client. The video quickly went viral and has now received upwards of 1.5million views!

Hot off the back of this wildly successful campaign, Superdream Australia picked up an exciting second client, the Australian arm of Hollywood giant Paramount Pictures. In recent months they’ve been supporting the studio with promotional activity for new releases including the new remake of Ben Hur and the forthcoming Jack Reacher movie.

The team are also very excited to be working closely with Wendy Haigh, the founder of Stronger Brains, a new charity dedicated to working with people who have been affected by trauma. We will be helping the charity develop their proposition and establish their brand.

As an agency, we couldn’t be more proud of all Superdream Australia has achieved so far this year. We look forward to continuing to build our team and client portfolio in Australia, as well as identifying other international territories to expand into.


.@JonLee_Recruit were on 🔥tonight! A very well deserved win. We did sneak 2 in... But it was far, far from enough 😔 PM - 30 Aug 2016
Team pic time! #SDvsJLR PM - 30 Aug 2016
Tonight @SuperdreamFC are taking on the guys from @JonLee_Recruit... May the best team win! ⚽️17:40 PM - 30 Aug 2016