In healthcare, NET stands for neuroendocrine tumour. These tumours are rare, can be difficult to diagnose and although there are treatments, there isn’t a cure yet.
But the Arden NET Centre – part of University Hospitals Coventry and Warwickshire – is one of the organisations at the forefront of improving the diagnosis, treatment and outlook for people with this type of tumour. It’s one of the few centres of excellence for the condition – not just in the UK but in Europe. It’s a prestigious title and testament to the centre’s ground-breaking work in the field.
Funded by Pfizer, Arden NET Centre needed its own visual identity after being certified as a European Centre of Excellence. The brief was to make the centre look as esteemed as it is, while still looking like part of University Hospitals Coventry and Warwickshire.
The centre needed its own identity following them being certified as a European Centre of Excellence.
University Hospitals Coventry and Warwickshire’s visual brand centres on three spires. Arden NET Centre’s new identity would need to draw on elements of the trust’s look and feel.
University Hospitals Coventry and Warwickshire branding, featuring the ‘three spires’
We used these spires to create an abstract interpretation of Arden NET Centre’s initials. It looks modern, but not faddy – it’s a logo that will last. And it’s clear and unembellished – as accessible as their service.
The new Arden NET Centre logo, designed by Superdream