Responsive vs. Mobile Design – What’s the Difference?
Posted on Apr. 25th, 2012 in Web
Designers and developers alike have been using terms like ‘responsive’, ‘adaptive’ and ‘mobile’ design for a while now.
Graphic design for the web is now heavily focused on creating a mobile or responsive design. But what do they mean, are they the same and how does this impact on you?
Responsive vs. Mobile Design
On paper, responsive and mobile design can be seen as pretty similar concepts. There are however, a few subtle differences to be aware of. Responsive or adaptive design involves creating a more fluid design that ‘fits’ to different monitor sizes and web browsers – sometimes including phones. Mobile design is a design that works on smart phones and tablet computers.
Responsive design involves creating a more fluid website, meaning that the text, images and layout adapt to the screen the site is being viewed on. This means that no matter what browser or screen size the site is being viewed on, it will be easy to read and navigate. An adaptive design can often work on mobile phones and tablet computers, but is not solely for this purpose.
Mobile design involves creating a design that is specific for mobile devices. Many mobile sites are different from the web-based site, using less images and bandwidth. This means they will load up quickly and are easy to navigate on all types of device and screen size.
Why Choose Responsive?
As a small business, you want as many people to be able to use your site as possible. Usability is a huge factor for many web users, and if your website doesn’t cut it – there is every chance your competitors’ will. If your company’s website is accessible across all screen sizes and mobile devices, you increase the number of potential clients. An example of the latest responsive website we have designed is the ECS Recruitment Group website:
You can read all about the new site here.
Where We Can Help
Our creative designers and expert web developers have extensive experience in designing for the web. Our industry knowledge and design skills mean that we can work with you to create an innovative website that reflects your business.
We can then transform these designs into a responsive or mobile-friendly website. This means your website will be ready for your customers to use – whenever or wherever they want to visit it. Contact us today to see how a responsive website can work for you.