New Year Website Checklist – How to Get Your Website into Shape for 2013
Posted on Dec. 17th, 2012 in Web
It’s not just our body’s that need a New Year blitz.
With 2013 just days away, now’s the time to get your website in shape for the New Year. And there’s no treadmill in sight! This New Year website checklist will help you make the most of your business’s website into 2013 and beyond:
Website health check
A lot can change on your website in 12 months.
Blog posts get added – maybe even additional pages – and things get moved around. As we enter into the New Year, take the time to check the health of your website.
For example, check that there are no broken links on your website. In terms of search engine optimisation, 404 error pages (the page that is displayed when you click on a broken link) can have a negative impact on your rankings.
Update copyright information
When was the last time you updated the copyright information on your website? It should be annually, but some web masters forget to change these details. To get your website into shape for 2013, make sure you’ve updated the copyright information across your site.
Make the adequate changes to your information to keep your website up-to-date and fully compliant. It may be a mundane task, but it only needs doing once a year!
Check your Analytics
Take the time this week to look back at your website analytics for the whole of 2012.
Were there any seasonal trends that you didn’t account for, but may need to next year? For example, ecommerce websites may experience a huge spike of additional traffic around the holiday period.
Could your website cope with this extra traffic? Or did it cause a lot of downtime? If it did, now’s the time to put in place measures that can help keep your website up and running – even with a boost in your visitor numbers.
Set a goal
The next way to get your website in shape for the New Year is to set a website goal.
Whether you had a better than expected 2012 or a disappointing one, now is the time for action. Looking at your analytics, decide as a team where you want to improve in 2013. In terms of marketing and promotion, it is always much more productive to have something to work towards.
For example, you may want to increase your website visitors by 35%, see a 20% increase in ecommerce sales, or receive a certain number of web enquiries in the year. Whatever your goal, you can then being implementing a marketing plan that helps you achieve these goals.
Content marketing strategy
In our 2013 online marketing predations, we said that content marketing was going to be big news. As part of your New Year website health kick, it’s a good idea to start thinking about implementing a rock solid content plan.
You should be updating your business blog regularly with high quality posts with an interesting angle. This will help to boost your websites search engine rankings, and ultimately drive more traffic to your website.
Content marketing is one of the best ways to get your website ready for the New Year.
With Christmas and the New Year fast approaching, there’s no time like the present to get your website it the best possible shape for 2013. Ticking these points off the checklist will stand you in good stead for online success next year.
But if you’re after an even bigger change for your website, you’ve come to the right place. As a leading digital agency in the Midlands, our professional team has all the creative skills to design and build you a brand new website for 2013.