How to Build a Winning SEO Strategy for 2013

Posted on Jan. 9th, 2013 in Marketing

Search Engine Results Page (SERP)

2012 was a pretty challenging year in the world of online marketing.

What with a whole host of drastic changes to Google’s algorithms, a clamp down on web spam, and increased pressure to produce quality content; marketers everywhere have had to rethink their entire SEO strategy.

If you made it your New Year’s resolution to implement a winning search engine optimisation strategy, you’ve come to the right place. Here, our SEO specialists share their top tips for online marketing success:

1. Importance of content

In our 2013 online marketing predictions, we said that content would remain King.

Search engines like Google have been taking steps to reward websites that produce quality content. If you want to experience SEO success in 2013, you need to be implementing and following a solid content marketing plan.

This should include everything from your website copy and blog posts, to your off page efforts; videos and infographics, to slideshows and images. Content marketing is big news for 2013. If you want SEO success, you need to be putting finger to keyboard and start crafting killer copy today.

2. Diversify your link profile

When it came to link building, online marketers were often guilty of overusing the same set of targeted keywords. However, if you want to implement a strong SEO strategy, you need to diversify your link profile.

This means mixing up the anchor text you use, when creating links to your websites. We’d recommend the following mixture:

  • 25% SEO keyword
  • 25% brand
  • 25% naked URLs
  • 25% junk/universal anchors

A diverse link profile will help you implement a much more natural SEO strategy. When it come to avoiding penalties and running a successful campaign, nothing is more effective than keeping it natural.

3. Diagnose and fix Penguin and Panda problems

Back in April, webmasters all over the world turned their computers on only to find they had been virtually eradicated from the SERPs.

Google algorithm updates – daubed Penguin and Panda – targeted poor quality website content, spammy and unnatural link profiles, and over optimized websites. If you’re still suffering the aftershocks of these updates, 2013 is the time for change.

Diagnose which update you’ve fallen foul of – check out SEOMoz’s guide to when the updates hit – and take steps to solve the problems. It may take some time to claw back the rankings, but this is the first step to finding your SEO feet again in 2013.

4. Integrate social media

Social media marketing has grown in popularity in recent months and is showing no sign of slowing down.

If you want your search engine optimisation strategy to shine this 2013, you need to be integrating it with your social media. Whether you focus your energies on Twitter, Facebook, or LinkedIn, social media and SEO go hand in hand.

In terms of driving organic traffic to your website, social media is fast becoming one of the easiest ways to build an engaged audience. Share blog posts, useful top tips, and company insights on your pages. Not only will this enhance your SEO efforts, it can also help build your brand.

Where Superdream come in

Even for many marketers, this can sound daunting.

If you’re looking to boost your company’s online presence and drive traffic to your website, our professional SEO services can help.

As a leading SEO agency in the Midlands, our growing online marketing team have skills and knowledge in all aspects of search engine optimisation – from link building and pay-per-click marketing, to social media integration. This means we’re perfectly positioned to help take your brand to the next level.

Send us a message today to see how we can increase your website rankings, boost your website traffic, and maximise your sales.


Wednesday 01.10.14

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